Enterprise software · Fintech· Brand Strategy· Positioning
Expanding brand offering.
Becoming your own disruptor.
About the project
Expanding FICO’s brand beyond its credit-score legacy and into an enterprise decisioning platform — becoming its own disruptor so it could be known for something else.
Overview
FICO is more than a credit score. We helped expand the brand beyond its scoring legacy and position it as an enterprise decisioning platform — becoming its own disruptor so it could be known for something else.
“FICO is more than FICO.”
Services
- Brand Strategy
- Messaging & Positioning
- Brand Architecture
Credits
- Client
- FICO
- Sector
- Enterprise software · Fintech
- Discipline
- Brand Strategy · Positioning
- Studio
- Meaningful