Beverage · CPG· Brand Strategy· Campaign· Film
Keep Playing.
Keep Playing.
About the project
Coca-Cola had a product superior to Gatorade but was outspent and out-marketed. We found the white space in amateur sport — the people who play for love, not money.
The situation.
Coca-Cola had a product superior to Gatorade — more electrolytes — but was outmatched by a hefty budget and a decade-long head start building the category leader.
The solution.
With Gatorade owning the pro-athlete space, we focused on the amateur who plays for love, not money — celebrating persistence at every age with a simple, encouraging message: “Keep Playing.”
“For the ones who play for love, not money.”
Services
- Brand Positioning
- Brand Messaging
- Concept Creation
- Video Production
Credits
- Client
- Powerade
- Sector
- Beverage · CPG
- Discipline
- Brand Strategy · Campaign · Film
- Studio
- Meaningful